How Playboy hotties, such as Ashley Englich , came to be known as Playboy Bunnies. Plans for a Playboy Club began in 1959. Seeking to maximize on the image Playboy was most famous for, its Playmates, initial talk centred on dressing the Playboy Club's hostesses in revealing negligees and calling them 'Playmates'. But during a night-out, Playboy executive Victor Lownes' then girlfriend, Ilse Taurins, suggested to Hugh Hefner the idea of dressing the hostesses in the image of the tuxedoed Playboy Bunny character. Hefner took some persuading as he had always viewed the rabbit as a male character but once he saw a prototype of the outfit (made by Taurins' mother) he changed his mind. He particularly liked the tail. A very strict Club Rule was that members or their guests were not allowed to touch the Bunnies' tail.